Richard Denton
PROFILE
A passionate and
driven leader
Expertise combining the strategic and operational to deliver tangible results through bespoke campaigns
Hands-on experience creating
sustainable value for customers and
their communities, brands and
organizations
Proven ability to pinpoint customer demands and develop solutions anchored in brand integrity, market insights and closely monitoring return on investment
Leadership
& Training
Trusted
Advisor
Strategic
Planning
Market
Analysis
Financial
Planning & Reporting
Business
Development
Brand
Management
Customer
Relations
Languages
English
(native)
Dutch and
French
proficiency
Sports
Golf
(Hcp 13)
Road running
(25-35 Km/week)
Other
Reading
business
and sports
books
writing
blogs

MY EXPERIENCE

If there is one thing I have learnt in the sports business, you never stop learning. Since working with the Johan Cruyff Institute in 2012 I have shared knowledge with more than 5.000 students worldwide via online programs and another 1.000 face to face in classrooms or at sports events.

Cruyff courses are not taught in a classic style but through interactive sessions, assignments and live experiences. All the work experience I have gained in the last 30 years features in the courses I give - Marketing of Sport, Fan Engagement and Sponsorship 360 - combined with principles and theory from a range of publications and literature.

  • 1989 - 1991


    Market Research & ROI

  • 1991 - 1999


    Sponsorshop, PR & Brand marketing

  • 1999 - 2004


    Brand Strategy & Consulting

  • 2004 - 2009


    Partnership Marketing & Brand Campaigns

  • 2009 - 2015


    Agency Management & Educating Leaders

  • 2015 - 2017


    Partnership Marketing, Sports Management & Educational Programs

  • 2015 - 2017


    Commercial Strategy, Sponsorship Sales & Strategic Partnerships

  • 2018 - present


    Marketing, Education Programs and New Business Ventures