If there is one sporting event that is discussed for 30 seconds each year, it is the Super Bowl ads. The 57th edition on Sunday featured […]

If Christmas did not deliver the gifts you wanted, not all is lost. As sports fans we constantly live in hope there is something new, different, […]

There was a great man who once said “Sport has the power to change the world. It has the power to inspire. It has the power […]

Since 1975 the global population has increased by one billion people every 11 to 12 years. On 15th November 2022 the population is projected to pass […]

Attending the recent Leaders Week offered a snapshot of the past, present, and future. Leaders is a watering hole for legacy brands, agencies, investors, players, and […]

Male or Female. Young or Old. Amateur or Pro. Analog or Digital. Past or Present. Kings or Queens…   Perhaps it is my imagination but everything […]

A recent report from SensorTower grabbed my attention revealing Instagram is opened by more of its userbase every day (39%) than TikTok (29%) but TikTok keeps […]

  If you have not heard about the seismic eruptions in professional golf, where have you been? With the inaugural LIV Golf Invitational at the Centurion […]

Easter is a time of the year people enjoy for different reasons. A YouGov survey in 2017 revealed 76% of UK adults associated Easter with chocolate […]

As a result of the Russian invasion of Ukraine, the world of sport is thrust into the spotlight as well. Cancellation of sports events in Russia […]

“It’s up for debate. Ultimately, money talks. And, despite having all these global values, money and commercialism is going to dictate it.”   This is a […]

“The liquid gold for any brand is to have a direct connection with the consumer so that you can understand that consumer, you can engage that […]

Acronyms and abbreviations are common in the sports industry. From FIFA and UEFA to the IOC or FIA, NBA and LTA to the VAR, DRS and […]

If you scan sports industry headlines in any given week, there are numerous deals that might catch your attention. The latest cryptocurrency deal between the Italian […]

As live sport returns, live conferences are another signal of recovery from the Covid pandemic. The return of Leaders Week at Twickenham, London was a welcome […]

Looking ahead there are many things in the world of sport to be pleased about. The opportunity for sport to recover to pre-pandemic levels for both […]