BLOG / CHAPTER 14

augustus 14, 2021

Change or be changed

The summer of 2021 will be remembered as the time when major sports events like EURO 2020 and the Tokyo 2020 Olympics were finally staged. Despite […]
juli 14, 2021

Dreams don’t die

A year ago, we were crying out for more sport. Today some are just crying whilst others are celebrating. Very few activities polarize our emotions in […]
juni 14, 2021

Making the numbers count

June has always been one of my favourite months of the year. It marks the conclusion of the Master in Sport Management program at the Johan […]
mei 14, 2021

Reputation, Regulation and Cake

 If there is one activity, we have in common during the Covid pandemic, it is watching more series on streaming video platforms, especially Netflix or Disney+. […]
april 14, 2021

Back to the future

As one year passes since the pandemic spread and daily routines were disrupted, there is an opportunity to reflect on what changed and how we can […]
maart 14, 2021

Murray, Marvin and Marketing

The passing of Murray Walker at the age of 97 released an outpouring of wonderful memories about the man who was affectionately known as ‘the voice […]
februari 14, 2021

Upside down

For those who were paying attention in the physics lesson you might recall Newton’s 3rd law of motion, that every action has an opposite and equal […]
januari 14, 2021

Predict or prepare

January is a time for thought leaders, gurus and experts to share their predictions for the year ahead. And there is plenty of choice, especially from […]
december 14, 2020

Cash, content and corona

As we approach the end of a turbulent year it would be brave to predict where we will be in 12 months’ time. When the Covid-19 […]
november 14, 2020

New formats for new tigers

As any golf fan will tell you, the US Masters is not played in November. Unless there is a global pandemic. A very different looking Augusta […]
oktober 14, 2020

To change or not to change?

Whatever your opinion about the impact of Covid-19 on your personal life, ability to work or enjoy sport, we can probably agree very few things have […]
september 14, 2020

Long term value

As we leave summer behind and kick-off a new season of sports leagues the internet is flooded with articles about the future value of professional sports. […]
augustus 14, 2020

Getting out of the bubble

When reading research on the impact of Covid-19 on consumer purchasing habits, advertising spend and new marketing strategies, I don’t need a crystal ball to conclude […]
juli 14, 2020

Change your make-up

After three months in lockdown followed by the re-start of certain sports behind closed doors, there has been some time to reflect on the impact and […]
juni 14, 2020

Collaborate with content and value

To say 2020 has been a strange year would be a massive understatement. For those working in the sport business, the impact has been similar to […]
april 14, 2020

Proactive versus retroactive

In the last month a lot has been written about the impact of COVID-19 on society, the global economy, local economy, our daily lives and of […]