BLOG / CHAPTER 14
maart 14, 2020
As we entered a new decade in January 2020, many people around the world were looking forward to a bumper year of sports events. The Tokyo […]
februari 14, 2020
Inspire a generation. It was at the heart of the London 2012 Olympic bid presented to the IOC in Singapore in 2005. The promise of a […]
januari 14, 2020
The end of one decade and start of another presents the opportunity for experts across all industries to reflect on the past and predict future stars, […]
december 14, 2019
As 2019 draws to a close experts in the sports business will be dusting off their crystal balls and make predictions about the year ahead. Will […]
november 14, 2019
In 2006 a pioneering concept in connected sport was launched by Nike. It was an activity tracker device to measure and record the pace of a […]
november 1, 2019
The phrase “20/20 vision” is often used to describe people who have perfect eyesight. In this sense “vision” usually includes a wider range of visual abilities […]
oktober 14, 2019
After 11 years at Stamford Bridge, Leaders 2019 broke new ground, literally, and moved to Twickenham Stadium, home of the England Rugby Football Union. Attending Leaders […]
september 14, 2019
If there was one statement that caught my attention recently and simultaneously required a sick bag it was “on the most basic level, Peloton sells happiness” […]
augustus 14, 2019
After the opening weekend of the English Premier League season 5.8 million fans will be logging into Fantasy Premier League to see how their teams performed. […]
juli 14, 2019
For sport fans the summer is an oasis of refreshment. Whichever way you turn, there are World Cups in Football, Cricket and Netball mixed with F1 […]
juni 14, 2019
In the welcome speech at Savage Marketing this week, the MC Chris Baldwin asked the audience “how many times do you need to fold a piece […]
mei 14, 2019
If there is anything we can conclude from the last four weeks it is that sport is still the ultimate form of entertainment when it comes […]
april 14, 2019
C No matter what industry, brand, sport, product or service you are marketing today, it has become fashionable to talk in billions. The 2019 Deloitte Football […]
maart 15, 2019
In a world where consumers are seeking value for money and functionality the brand can easily be overlooked. After all you cannot build a brand without […]
januari 14, 2019
As a new year dawns, marketers will be asking themselves ‘what do we have to be in 2019 to engage more customers, sell more products and […]
december 14, 2018
As we near the end of 2018 and Christmas approaches, some like to reflect on the past, present and future. It reminds me of Charles Dickens […]