BLOG / CHAPTER 14
november 14, 2018
Barcelona, home of the Johan Cruyff Institute and November study trip for the Master in Sport Management students from JCI Amsterdam. An opportunity to enjoy a […]
oktober 14, 2018
september 14, 2018
In the last month, there is no shortage of sporting stories that caught my attention. But there is one which stands above all others: Colin Kaepernick […]
augustus 14, 2018
As the sun sets on another sporting summer it is hard to escape the relentless machine that is known as ‘the beautiful game’. The celebrations of […]
juli 14, 2018
Every four years in a summer with the FIFA World Cup Finals there is an embarrassment of riches for sporting fans. At this time of year, […]
mei 14, 2018
“We cannot solve our problems with the same thinking we used when we created them,” said Albert Einstein. This piece of wisdom from a genius is something the […]
april 14, 2018
Big data is a $122 billion industry in the US. No doubt the value of big data has been driven upwards by tech companies such as […]
maart 14, 2018
Every day in the sport business brands are signing sponsorship deals they hope will raise awareness, engage audiences, sell products and create long term relationships. Many […]
februari 14, 2018
What do E. Jerome McCarthy, John Elkington and Larry Fink have in common? McCarthy first proposed the modern form of the 4 P’s in his 1960 […]
januari 14, 2018
The New Year starts with predictions about how the world will once again be very different to the last 12 months and we need a new […]
november 14, 2017
Innovation is a hot topic. Every President or CEO of a sports federation, franchise or event must see innovation as the answer to growth. Among other […]
oktober 14, 2017
As the final group qualifying matches for the FIFA World Cup 2018 in Russia drew to a close last week, there was a general sigh of […]
augustus 14, 2017
Hardly a week passes by in the world of sport without the media, athletes, teams, fans or sponsors expressing their joy or outrage at the latest […]
juli 14, 2017
When the sun sets over the All England Lawn Tennis Club on Sunday evening records will be broken and champions willgolf raise their trophies aloft with […]
juni 14, 2017
On Friday 16th June, the Master in Sport Management (MISM) class from the Johan Cruyff Institute in Amsterdam will gather for their Graduation Ceremony. A total […]
mei 15, 2017
After 18 years, Feyenoord of Rotterdam won the Dutch ‘Eredivisie’ title for the first time this century and automatically qualify for the next UEFA Champions League. […]