BLOG / CHAPTER 14
april 14, 2017
American futurist Watts Wacker is quoted as saying “no one is less ready for tomorrow than the person who holds the most rigid beliefs about what […]
maart 14, 2017
If any confirmation was still necessary, the remarkable comeback of Barcelona to beat Paris Saint Germain 6-1 last Wednesday reaffirms the draw of live sport. Social […]
februari 14, 2017
Alex Lintermans, Vice President Sponsorship, Europe for MasterCard presenting at SponsorLive in Brussels earlier this month proudly stated ‘sponsorship should be at the heart of the […]
december 14, 2016
At this festive time of the year, many marketers will reflect on what was achieved in the last 12 months, as an individual or as part […]
november 14, 2016
So what does Donald J Trump have in common with sport you might ask? On the surface not much. But, here is some food for thought: […]
oktober 14, 2016
Marketers frequently use the phrase ‘Content is King’. More specifically, the creator, curator and owner of content can be very influential. For many years TV networks, […]
september 14, 2016
Leaving the KLM Open last Friday, my head was swirling with thoughts about an old master. Not Arnold Palmer, Jack Nicklaus or Gary Player but Frank […]
augustus 14, 2016
The people of Brazil could be forgiven for questioning who the true beneficiaries of the Rio 2016 Olympics will be. As the biggest show in sport […]
juli 14, 2016
The last 30 days produced 24/7 wall to wall content of sporting highs and lows from an eclectic mix of EURO 2016, Wimbledon, Tour de France, […]
juni 14, 2016
At any sports event, alcohol and fans are never far away from each other. Especially major sports events like UEFA EURO 2016. Whilst Nike and adidas […]
mei 14, 2016
‘Save the best for last’ is a common expression in many walks of life. In the final marketing class of the year for the Master in […]