STRATEGIC MARKETING FOR BRANDS, RIGHTS OWNERS AND AGENCIES
Bespoke services including:
- Market intelligence and research
- Brand management and value proposition
- Strategy and concept development
- Valuation of commercial rights
- Monetisation of assets and business development
- Partnership and marketing programs
- Pitches and presentations
- Stakeholder relationship management
SPONSORSHIP FOR BRANDS AND AGENCIES
Focus areas include:
- Understanding the role and benefits of sponsorship
- Defining and developing a sponsorship strategy
- Setting objectives and goals for a sponsorship program
- Identifying and analysing sponsorship opportunities
- Concept development for activation programs
- Integrating sponsorship into the marketing mix
- Valuation of sponsorship rights
- Measurement and R.O.I
BRANDING
As an advisor or consultant:
- Defining the brand
- Identity and positioning
- Creating brand value
- Managing by brand
- Growing the brand
- Brand experiences
- Branding in the sport business
